Trump Dedicates White House Room to MAGA Merchandise, Including 'Trump 2028' Hats — and Shows Off Collection to World Leaders Meredith KileAugust 22, 2025 at 5:17 AM Alex Wong/Getty Donald Trump President Donald Trump has set up a corner of the West Wing to display his own merchandise This week, a T...
- - Trump Dedicates White House Room to MAGA Merchandise, Including 'Trump 2028' Hats — and Shows Off Collection to World Leaders
Meredith KileAugust 22, 2025 at 5:17 AM
Alex Wong/Getty
Donald Trump -
President Donald Trump has set up a corner of the West Wing to display his own merchandise
This week, a Trump aide shared a photograph of the president showing off a "4 More Years" hat to Ukrainian President Volodymyr Zelenskyy
In addition to many hats, the collection also includes books, cufflinks, jewelry and more
President Donald Trump continues to put his personal touch on the White House.
This month, while hosting world leaders in the West Wing, the president showed off an area of one room that features a display of MAGA merchandise. The collection features Trump-branded books, water bottles, cufflinks and more.
And there are plenty of baseball caps with slogans like "Trump 2028" and "Trump Was Right About Everything."
The display was first seen in the background of a video when Trump welcomed the president of Azerbaijan, Ilham Aliyev, to the White House on Aug. 9. But it went viral after the White House hosted Ukrainian President Volodymyr Zelenskyy and a cadre of European leaders on Aug. 18.
Margo Martin, Trump's special assistant and communications advisor, shared a photo on X in which the president was showing Zelenskyy and French President Emmanuel Macron a red baseball cap that read "4 More Years."
President @realDonaldTrump showing President Zelenskyy and President Macron his 4 More Years hat 🤣🇺🇸 pic.twitter.com/c7dhAkZMuF
— Margo Martin (@MargoMartin47) August 19, 2025
The White House does have an official gift shop for visitors, which was established by President Harry S. Truman in 1950. However, President Trump's new setup seems to be a display of his very own.
PEOPLE reached out to the Trump White House for more information on the merchandise.
The merch corner is just one more detail that Trump has added to the White House to make it feel more like the D.C. version of his Mar-A-Lago club and home.
In fact, this week, the newly-paved White House Rose Garden was outfitted with new patio furniture, including yellow and white striped umbrellas that press secretary Karoline Leavitt confirmed were sourced from the same supplier that Trump uses for his Palm Beach resort.
As Leavitt led reporters on a tour of the new-look Rose Garden in preparation for its reopening, one journalist asked if first lady Melania Trump — who notably oversaw the redesign of the rose bushes in 2020 — is "cool with the overall patio," to which Leavitt said, "She is. I believe so, yeah."
She also said that the president "loves it, clearly." Trump was playing his own selection of music over the outdoor speakers, reportedly his way of testing them in preparation for "the best event in White House history."
Trump has also come under fire from critics for adding new portraits of himself to the White House walls — moving other presidents out of public view in the process — as well as his makeover of the Oval Office.
An April report in The Wall Street Journal revealed that the president had enlisted his "gold guy," cabinetmaker John Icart, to create golden borders for his political portraits, gilded carvings for the fireplace mantel and a gold Trump crest in a doorway.
Musician Jack White slammed the Oval Office's new look in an Instagram rant following Trump's Aug. 18 meeting with Zelenskyy and the other European leaders.
MANDEL NGAN/AFP via Getty
"Look at how disgusting Trump has transformed the historic White House," White wrote. "It's now a vulgar, gold-leafed and gaudy, professional wrestler's dressing room. Can't wait for the UFC match on the front lawn too, he's almost fully achieved the movie 'Idiocracy.' "
"Look at his disgusting taste, would you even buy a used car from this conman, let alone give him the nuclear codes?" he continued. "A gold-plated Trump bible would look perfect up on that mantle with a pair of Trump shoes on either side, wouldn't it? What an embarrassment to American history."
on People
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