Paige Lorenze Puts a Charming Twist on FarmInspired Dairy Boy Label with a FirstofItsKind Line (Exclusive) Skyler CarusoAugust 19, 2025 at 6:00 AM Matthew Kappas Paige Lorenze Paige Lorenze spoke with PEOPLE exclusively about her Dairy Boy Evergreen Collection, a firstofits kind line for the clothin...
- - Paige Lorenze Puts a Charming Twist on Farm-Inspired Dairy Boy Label with a First-of-Its-Kind Line (Exclusive)
Skyler CarusoAugust 19, 2025 at 6:00 AM
Matthew Kappas
Paige Lorenze -
Paige Lorenze spoke with PEOPLE exclusively about her Dairy Boy Evergreen Collection, a first-of-its kind line for the clothing and apparel brand inspired by her New England roots
The fashion entrepreneur explained how this new collection differs from previous ones, and what shoppers can expect in the seasons ahead
The content creator, who recently got engaged to tennis star Tommy Paul, launched Dairy Boy in 2021
Paige Lorenze is growing her brand.
The Dairy Boy founder, 27, is expanding her lifestyle and clothing line even further since its launch in 2021, introducing a first-of-its-kind collection to the company rooted in New England's charm and timeless style.
On Sept. 4, Dairy Boy is dropping the AW25 Evergreen collection, the brand's first-ever "permanent" assortment of garments that will be shoppable for seasons to come, as opposed to previous collections that were available for a limited-time only.
"Evergreen is our first permanent collection," Lorenze tells PEOPLE exclusively. "Past drops have been limited and often sold out quickly, but this collection is here to stay. It's designed with longevity in mind pieces that will be relevant and wearable season after season, year after year."
Matthew Kappas
Dairy Boy founder Paige Lorenze
The Connecticut native, who amassed a million-plus followers across social media upon her move to New York City before relocating back to her rural roots in September 2022, launched Dairy Boy as a nostalgic homage to her childhood upbringing.
The brand allows her to intertwine her interests with the country-living aesthetic to create more than just products, but curate a vision and aesthetic that inspires others to emulate within their own lives, she previously told PEOPLE.
Now, with Dairy Boy's Evergreen collection, the fashion entrepreneur — who recently got engaged to tennis star Tommy Paul — says the line is "a mix of timeless, season-less staples" that were inspired by the women she "grew up admiring" in New England.
"Effortless, outdoorsy and confident," she says of her muse.
Matthew Kappas
Paige Lorenze opens Dairy Boy pop-up experience in New York City in August 2025
The garments within the new Dairy Boy Evergreen collection reflect just that.
"Think men's sweaters over sundresses, fleeces with denim skirts and boots that can go from a walk in the woods to dinner," she tells PEOPLE. "The palette is grounded in neutrals and autumn tones, with textures and fabrics meant to be lived in."
The fleeces, specifically, are Lorenze's favorite pieces in the collection. "They are so detail-oriented, equality but affordable and have such cute details," she says.
To celebrate the upcoming drop, Lorenze opened her third pop-up in New York City, which ran from Friday, Aug. 15 through Sunday, Aug. 17. The event attracted throngs of shoppers who waited on line for hours to snag items from the apparel and homewares label.
Matthew Kappas
Dairy Boy founder Paige Lorenze.
Lorenze tells PEOPLE that the "experiential activation" aspect of the brand is a big part of its ethos, giving people a way to "connect" with it in a "tangible" way.
"Dairy Boy has always been about more than clothes it's about a feeling and a lifestyle," she shares. "It's one thing to see a collection online, but it's another to step into the world, feel the fabrics and experience the atmosphere we've built."
"The Evergreen pop-up is designed to feel like stepping into the world of Dairy Boy, equal parts nostalgic, homey and New England charm and elevated, timeless style," Lorenze continues of the pop-up experience.
"It's the first time we're introducing a permanent collection, so the space reflects that shift," she says. "Instead of a fleeting moment, it's about creating something lasting, both in product and brand experience."
Matthew Kappas
Paige Lorenze in New York City
Lorenze has constantly evolved Dairy Boy since its inception, reinventing the brand with new and innovative drops. In May 2024, she launched American Charm, a home sub-brand under her Dairy Boy label.
What started with apparel that embodied TikTok's "cottagecore" trend — think delicate floral dresses and ruffled-eyelet socks to to home decor items, like gingham tablecloths and rustic wooden furniture — expanded to broader products, including bedding and Dutch ovens, for example.
And Lorenze doesn't show any sign of slowing down anytime soon!
"I see Dairy Boy as global lifestyle brand," she tells PEOPLE when predicting the brand's future within the next five years. "Expanding into homeware, accessories and more categories while staying rooted in the timeless, nostalgic aesthetic that people connect with."
She concludes, "I want the brand to continue to feel personal, thoughtful and connected to its community — no matter how big we grow."
on People
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